This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX
LEGO Everything is awesome.... Shell... Greenpeace - YouTube
Greenpeace victory - LEGO ends Shell promotion link
Lego ditches Shell after Arctic oil protests
The Dangers of Co-Branding: Lego to End Partnership with Shell
Lego ends partnership with Shell over Greenpeace campaign - CNET
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
Everything is not awesome about Greenpeace's assault on Lego | Financial Times
Lego ends Shell partnership following Greenpeace campaign | Oil | The Guardian
How LEGO got awesome to #SaveTheArctic - Greenpeace International
Greenpeace is right, Shell-branded Lego is ill-judged | WIRED UK
Lego responds to Greenpeace's campaign for them to drop Shell
The Dangers of Co-Branding: Lego to End Partnership with Shell
Greenpeace Arctic Sunrise - Shell is using LEGO to clean up its image for dirty oil drilling. You can find Shell's logo on 16 million children's toys worldwide. Sign if you think
Lego ditches deal with Shell over Greenpeace oil spill video - Green Prophet
Greenpeace International on Twitter: "VICTORY! LEGO has ended their partnership with Shell. Everything is awesome! #SaveTheArctic http://t.co/nZn9RGXki7" / Twitter
LEGO Dumps Partnership with Shell Oil in Wake of Greenpeace Campaign
LEGO Ends 50 Year Link with Shell after Greenpeace's Campaign - ThinktoSustain.com
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
How is Lego handling Greenpeace's pressure over Shell partnership? | PR Week
Lego to Stop Making Shell Play Sets After Greenpeace Campaign - WSJ
Greenpeace greases up Lego toys » strategy
Greenpeace Won't Let LEGO Forget That Shell Thing
Lego Shell Oil Deal Draws Protests
How did Greenpeace get LEGO to ditch Shell play sets? - CSMonitor.com